For founders
Raise your first round without a warm intro
Five free tools and a straight playbook for founders raising pre-seed and seed, especially the ones building without an inherited network. Run the numbers, decode the term sheet, and walk into the room knowing what you are signing.
Most fundraising advice assumes you already have the room: the warm intro, the operator friend who explains what is normal, the lawyer on speed dial. If you do not have that, you are not behind, you are just missing the reference points everyone else got for free. These tools are the reference points. They will not raise the round for you. They will make sure you never sign, dilute, or pitch from a position you do not understand.
The toolkit
Everything for your first round
SAFE & Dilution Calculator
See exactly how much of your company a SAFE gives away. On a post-money SAFE, ownership sold equals investment divided by the post-money cap, and you carry that dilution. Model cap and the full stack before you sign.
Run the math →Term Sheet Decoder
Every clause in plain English, flagged standard, founder-friendly, or red flag, so you know what is normal and what to push back on.
Decode a term sheet →Find a Co-founder & Split Equity
How to choose a co-founder and split equity without poisoning the company. A framework, plus why equal is not always fair.
Split it fairly →Pitch Readiness Scorecard
Score your readiness across the seven things investors actually weight. Get a number, a band, and your single weakest link.
Score my raise →Seed Fundraising Playbook
The full sequence from first list to closed round: how much to raise, who to talk to, in what order, and when to walk.
Read the playbook →60-second check
Are you ready to raise?
Before you build a list or book a single meeting, answer these five. They are the questions a pre-seed or seed investor forms a view on in the first ten minutes. This gives you a quick read. The full scorecard goes deeper and weights team and market most heavily, the way investors actually do.
Know the difference
Five clauses, decoded
A preview of the Term Sheet Decoder. None of these are legal advice. Use it to know what is normal, then have a real startup lawyer review anything you actually sign.
1x non-participating liquidation preference. The investor gets their money back first, or converts to common, not both. This is the market norm at seed. Fine.
Participating preferred ("double dip"). The investor takes their money back first and shares the rest as if they had not. At seed this is aggressive. Push back.
Pro-rata rights. The investor can invest to maintain their ownership in future rounds. Normal and usually fine to grant to your lead.
Broad-based weighted-average anti-dilution. Protects the investor if you raise a later round at a lower price, but mildly. The version to resist is "full ratchet," which is a red flag.
Board composition and protective provisions. At seed, a founder-controlled board with a short, specific list of investor veto rights is normal. A board that hands investors control, or a long list of vetoes over ordinary decisions, is a red flag. Have your lawyer walk you through this one.
This page is educational and is not legal, financial, tax, or investment advice. Fundraising terms and norms vary by sector, stage, and geography, and the numbers here are general reference ranges, not a recommendation for your specific situation. Before you sign any SAFE, term sheet, co-founder agreement, or financing document, have a qualified startup lawyer in your jurisdiction review it.
Why listen to me
I have sat on both sides
No borrowed authority. I have written the checks, built the companies, and priced the deals.
I invest in founders
Founder of Sonnerie VC, an early-stage healthcare venture firm. I see seed terms and cap tables from the investor's chair, the one you are pitching to.
I price deals for a living
Former Fortune 500 corporate development and M&A, including work on a roughly $26B merger. Founder of Value Alpha, valuation infrastructure for private markets.
I built without the network
Polish-born, the youngest EMBA graduate in Columbia Business School history. I raised and built without inherited access, which is exactly who these tools are for.
Read first
Building without warm intros
If you are raising without a network, start here. This is the essay these tools grew out of: why the absence of a rolodex forces a discipline that becomes your edge, and how to run a process when nobody is vouching for you. Read the essay →
Free bundle
Get the Founder Fundraising Kit
One page with every checklist in one place: the SAFE and dilution worksheet, the term-sheet red-flag list, the co-founder equity framework, and the pitch readiness scorecard. We email you the link so you always have it, and you get instant access on the next screen.
Limited capacity
Stuck on a real decision?
If you are weighing a term sheet, a co-founder split, or whether you are even ready to raise, book a free 15-minute intro. I will tell you honestly if I can help, or point you to the right tool.
Book a discovery callFree 15-minute intro. Paid sessions are $500 and carry a full first-10-minutes refund if I am not the right fit.
FAQ
Questions, answered
How much should I raise at pre-seed or seed?
Enough to hit a clear milestone with about 18 months of runway, not a round number that sounds impressive. Work backward: name the next proof point that unlocks the following round, cost it out, add buffer, and that is your ask. Sizes vary widely by sector and geography. A US software pre-seed often lands in the roughly 0.5M to 2M range while seed rounds commonly run about 1M to 5M, but deep tech, healthcare, and hardware need more, and European rounds tend to run smaller than US ones. Raise to a milestone, not to a benchmark.
How much equity do founders give up in a seed round?
Most priced seed rounds dilute founders by roughly 10% to 25%, with around 20% being a common landing spot. On uncapped or high-cap SAFEs the dilution is not fixed until those SAFEs convert at the priced round, which is exactly why founders are surprised by their cap table later. Always model the full stack, every SAFE and note converting together, before you sign. The number varies by stage, sector, and geography, so treat any single figure as a starting reference, not a rule.
Is a SAFE better than a priced round for a first raise?
A SAFE is faster and cheaper to close because it postpones the valuation negotiation, which is why it is the default for early US pre-seed. Most SAFEs today are post-money SAFEs (the YC standard since 2018): on a post-money SAFE you sell investment divided by the post-money cap, and you, the founder, bear the dilution from each SAFE rather than spreading it across the other SAFE holders. The risk is that founders stack multiple post-money SAFEs at different caps and the ownership sold adds up, so they lose track of total dilution until everything converts at once. A priced round costs more in legal fees and time but gives you a clean, known cap table today. Neither is universally better. Decide based on how much certainty you need now versus speed, and model the conversion either way.
Can I raise without a network or warm introductions?
Yes, and it is the most fixable gap on this list. Warm intros raise your hit rate, but a cold process built on a sharp, specific target list still works, especially if your traction does the talking. Build a list of investors who actually fund your stage and sector, reach them with a tight and specific note, and run it like a real pipeline. The discipline you are forced to build without a rolodex, knowing your numbers cold and being precise about fit, is the same discipline that closes the round.
Do I need a lawyer for a SAFE or term sheet?
For anything you actually sign, yes. These tools and checklists exist to help you understand what is normal and what to question, so you walk in informed and do not waste a lawyer's time on basics. They are educational, not legal advice. Before you sign a SAFE, a term sheet, a co-founder agreement, or any financing document, have a qualified startup lawyer in your jurisdiction review it. The cost of good counsel at this stage is trivial next to the cost of a bad clause.